About Telestar
The basic concept of telemarketing is “you should be offering what is not available in the retail market”. With the growing popularity of satellite and cable television in the late 1990s, changes in lifestyle and a general improvement in the standard of living, telestar picked up momentum. By 2001, the total teleshopping network business in the world amounted to over $ 5 billion. But in developing country like India it took almost 20-25 yrs for teleshopping industry to establish strong footholds as we know in early 1990’s the purchasing power in our country was very low and touch and feel factor was very prevalent. But today changing lifestyle of Indians, increasing women employment, rising disposable income, nuclear families, effective payment systems and diversion towards western culture has resulted in vast opportunities for teleshopping companies and has increased their market potential.